Problem

The Medical Specialists Centre is a healthcare provider that does not have a website. We needed to create a top-class website that will help to:

  • Increase brand awareness
  • Generate leads
  • Provide information to potential patients
  • Book appointments
  • Provide customer support

Solution

  • Increase brand awareness: The website should have a strong and visually appealing design that will help to create a positive first impression for potential patients. The website should also prominently feature the Medical Specialists Centre’s logo and branding, as well as testimonials from satisfied patients.
  • Generate leads: The website should include a lead generation form that potential patients can fill out to request more information or schedule an appointment. The form should be easy to use and should collect the necessary information, such as the patient’s name, contact information, and medical needs.
  • Provide information to potential patients: The website should provide potential patients with comprehensive information about the Medical Specialists Centre, including its services, providers, and location. The website should also include a blog or news section that provides updates on the latest medical news and information.
  • Book appointments: The website should make it easy for potential patients to book appointments with the Medical Specialists Centre. The appointment booking process should be simple and straightforward.
  • Provide customer support: The website should include a customer support section that provides potential patients with answers to frequently asked questions (FAQs) and contact information for the Medical Specialists Centre. The customer support section should also include a live chat feature that allows potential patients to speak with a representative directly.

Design Overview

The design process began with a discovery phase, where we conducted user research and interviews to understand the users’ needs. We also analyzed the competition and evaluated the current website.

We created a set of design principles based on our findings that would guide the redesign. These principles included:

  • Clarity: The website should be easy to understand and navigate.
  • Consistency: The website should use consistent design language throughout.
  • Usability: The website should be easy to use and efficient.
  • Accessibility: The website should be accessible to all users, including those with disabilities.

Once we had a set of design principles, we began sketching and wireframing. We created several design iterations, and we tested them with users to get feedback.

User Needs & Business Goals

We conducted user research to understand the needs of our target audience. We also worked with the team to develop a set of business objectives for the website.

User Interview Questions

I worked with the team to draft a list of user questions. We started by brainstorming a list of potential questions, and then we narrowed them down to a more manageable list. We also considered the following factors when selecting questions:

  • Relevance: The questions should be relevant to the target audience and the business objectives.
  • Specificity: The questions should be specific enough to gather useful information.
  • Clarity: The questions should be clear and easy to understand.

Build

Once we had a list of questions, we used a process to select the most important ones. We considered the following factors when selecting questions:

  • Frequency: The questions that were asked most frequently were given priority.
  • Impact: The questions that had the biggest impact on the business objectives were given priority.
  • Ease of answer: The questions that were easiest to answer were given priority.

User Survey Questions

I worked with the team to draft a list of user survey questions. We started by brainstorming a list of potential questions, and then we narrowed them down to a more manageable list. We also considered the following factors when selecting questions:

  • Relevance: The questions should be relevant to the target audience and the business objectives.
  • Specificity: The questions should be specific enough to gather useful information.
  • Clarity: The questions should be clear and easy to understand.
  • Bias: The questions should be unbiased and should not lead the user to a particular answer.

Competitive Analysis

We started by identifying our competitors, which included both direct and indirect competitors. We then gathered information about our competitors’ products or services, their pricing, and their marketing strategies. We did this by reviewing our competitors’ websites, reading industry publications, attending industry events, and talking to our customers.

Wireframes

I found that wireframes were an essential tool for the healthcare website project. They allowed me to quickly and easily create rough sketches of the website, test different layouts and designs, and get feedback from users. Wireframes were also a valuable communication tool that allowed me to share my designs with the stakeholders and get their input.

Testing

Based on the results of the testing session, I made several revisions to the prototype. I improved the layout of the website, added more clear and concise instructions, and made the navigation easier to follow. I also added several accessibility features to the prototype.

I am confident that the interactive prototype is now user-friendly and meets the needs of the target audience. I am excited to continue testing the prototype with users and to make further improvements.

Interface Designs

Website interface designs on a mockup.

Challenges

  • Difficult to recruit users: It was difficult to recruit patients and healthcare professionals to participate in usability testing. This was due to the busy schedules of both groups.
  • Lack of buy-in from stakeholders: Stakeholders did not always understand the importance of UX design, which made it difficult to buy in on the project.
  • Accessibility:¬†Healthcare products and services need to be accessible to people with disabilities. We had to make sure that all aspects of healthcare products and services were accessible, including the user interface, the content, and the functionality.
  • Changing requirements: The client’s requirements for the website changed several times during the course of the project, which made it difficult to keep the design on track.

Results

The new healthcare website has been a success. It has helped patients to find the information they need, schedule appointments, and connect with healthcare providers. The website has also helped the organization improve its brand image and online visibility.