Minerva Website
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Minerva is a growing insurance company that wanted to revamp its website to serve its customers better and improve its online presence. The UX design team was tasked with creating a user-friendly, responsive website that would make it easy for users to get a quote, compare policies, and make a claim.

The Problem

Revamping the website to challenge their competitors. Overall change for the look and feel was a priority, with adding new features that will increase user engagement and retention.

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A shift from the old look in which users were struggling to navigate around and accomplish their tasks.

  • User: Users of all ages should be able to accomplish their tasks, including non-tech-savvy users.
  • Business: Minerva wants to increase their user engagement, and the website was to be the first go-to place for clients.
  • Product: In the new age of doing business, live chat meant the website had to be up 24/7.
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Competitive Analysis

We had to conduct competitive research to understand if they offer the same key points we were tasked to prioritize. The project manager and I had to analyze the four main competitors of Minerva.

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Personality Types

The personality types phase was to give us an insight into the type of users we want to reach and target.

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Personality Types Description
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Journey Map

The journey map was to create a clear journey for the platform and eliminate unnecessary content to avoid distractions.

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User flow

We focused on one main user flow and the goal was to reach the online form calculator because we wanted to make the process as easy as possible. Judging from the personas most users are not in tune with technology that much because of age.

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The sitemap was strategically structured, heavily guided by our competitive analysis, the old website, and the new features.

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Based on the research, the UX design team brainstormed and sketched ideas for the website. I was responsible of creating low-fidelity wireframes to explore different layouts and navigation options.

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Once we had a solid idea of the direction we wanted to go, I created high-fidelity prototypes using Figma. These prototypes allowed us to test the design with users and gather feedback on the overall look and feel of the site.

User Testing

To validate the design, we conducted user testing with a diverse group of participants. We asked users to complete various tasks on the prototype website, such as getting a quote and comparing policies. We also asked them for their overall impressions of the site and gathered feedback on any areas that needed improvement.


Based on the feedback from user testing, we made refinements to the design and created a final version of the website.

How it works
Main Landing Page

We moved from the old design where only one division was the main focus on the main landing page. Strategically making the main landing page broader and talking about Minerva as a whole was more logical. Users will also be greeted by a division’s main page when they select a division of their choice.

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Division Landing Page

From the navigation bar, users would land on a selected division’s main page with its own sub-navigation tab and information about that particular division. We eliminated the clatter that was on the old website.

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Quote Calculator

Downloading a form and filling it out was a hassle. We made it easy by introducing an online quote calculator. This was a success because, from the user test I conducted, users found it easy and friendlier to fill in their information online, thus eliminating the hassle.

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  • The navigation bar was very complex because working with different divisions of the company, all the stakeholders had their preferences to make their division stand out.
  • Most users were people of age and were not tech survey unlike the younger users, which caused some difficulties when navigating to preferred packages for the non-tech savvy users.
  • Minerva is a big company and setting up meetings with stakeholders wasn’t easy, it was hard to get the whole team in one meeting. Canceled meetings were time-consuming, given that we were working with deadlines.

The final website was launched after rigorous quality assurance testing to ensure that it was fully functional and free of defects.


The new website was well-received by users, who appreciated its ease of use and responsive design. Online presence increased, and the company saw a significant improvement in customer satisfaction. The UX design team was proud to have played a key role in the success of the project.