Designing a responsive website for a healthcare company

Healthcare Benefits Consulting is a market leader, that provides services designed to ensure their clients make informed choices when looking for ideal healthcare benefits and medical cost management solutions.

Role and Responsibilities

  • Research: We conducted user research to understand the needs of patients and healthcare professionals. We used a variety of methods, including interviews, surveys, and usability testing.
  • Design: I created wireframes and prototypes of the new website. I worked with the development team to ensure that the designs were technically feasible.
  • Testing: I tested the wireframes and prototypes with users to get feedback. I made changes to the designs based on the feedback.
  • Communication: I communicated with the client, and the development team to keep everyone up-to-date on the project.
  • Documentation: I documented the design process so that the team could refer back to it as needed.


  • Limited time: The project was on a tight timeline, which limited the amount of time that the team had to research, design, and test the website.
  • Balancing the needs of different stakeholders: Healthcare Benefits Consulting had a variety of stakeholders. We needed to balance the needs of all these stakeholders when designing healthcare products and services.
  • Cultural challenges: Healthcare organizations can have different cultures and values, which can make it difficult to create a user experience that everyone can agree on.
  • Keeping up with the latest technology: The healthcare industry is constantly evolving, and new technologies are emerging all the time. We needed to stay up-to-date on the latest technologies so that they can design user interfaces that are compatible with these technologies.


3 Weeks

User Research

We started the project by conducting user research. We interviewed potential users of the website and asked them about their needs and expectations. We also analyzed the competition to see what other healthcare providers were doing.

Based on our research, we developed a set of design principles for the new website. These principles included:

  • Clarity: The website should be easy to understand and use.
  • Accuracy: The information on the website should be accurate and up-to-date.
  • Relevance: The website should provide users with the information they need.
  • Engagement: The website should be engaging and visually appealing.

User Interview Questions

I conducted user interviews to understand the needs of potential users for a new healthcare website. I interviewed potential users and stakeholders, and I conducted usability testing with a small group of potential users.

The user interviews revealed that potential users were looking for a website that was easy to use, informative, and visually appealing. They wanted to be able to find the information they were looking for quickly and easily. They also wanted to be able to learn more about HBC’s services and providers.

Yellow sticky notes with user interview questions.
Empathy map design chat.

Empathy Map

An empathy map was created during the research phase of a UX design project. We interviewed users and collected data to understand their needs and motivations. This data was then used to create the empathy map.

Macbook and Ipad mockups screentshot


Based on our research findings, we determined that our target users were likely to access our website primarily from a desktop or laptop computer while working in an office environment. As a result, we adopted a “desktop first” approach to design, prioritizing the user experience for this platform.

Two Mockup screens for a mobile app version


However, we also recognized the importance of catering to new users by conducting a quick Google search. We, therefore, ensured that our design was optimized for mobile and tablet devices as well.

Testing Culture

The testing culture of the project was one of collaboration and continuous improvement. We were committed to testing early and often, and we were always looking for ways to improve the user experience. We used a variety of testing methods, including usability testing, and A/B testing. We also made it easy for users to provide feedback, and we were always open to making changes based on that feedback.

Lessons Learned

I learned several lessons from the project. These lessons included:

  • The importance of user research: User research is essential for understanding the needs of users and designing products and services that meet those needs.
  • The importance of iterative design: Iterative design is a process of designing, testing, and iterating on designs until they meet the needs of users.
  • The importance of collaboration: UX design is a collaborative effort that requires working closely with stakeholders, including users, developers, and marketers.
  • The importance of communication: Communication is key to the success of any project, and it is especially important in UX design where there are often many different stakeholders with different needs.
  • The importance of documentation: Documentation is essential for keeping track of the design process and ensuring that everyone is on the same page.